For some blogging is a passion. But passions don’t put food on the table. Blogging is one of the best ways to make some money from home. If you are dispensing valuable or entertaining content to the masses with your blog, then you do deserve to monetize from the product you have created.
Unlike with digital products, making money from blogs is done indirectly. After all, you cannot charge people for reading. Technically you can, but web users never really pay for things they can easily get for free elsewhere on the internet.
Before you monetize from a blog, you need to find a niche market and build engagement. That is to say, you need a unique topic that sets your blog apart from others. Otherwise, you will be in direct competition with dozen other blogs that look just like yours. Once you have found your niche, you need to build reader engagement.
That means finding loyal readers who subscribe to your blog and constantly engages with comments and shares. These are the readers that will be the base for making money off your blog. The more subscribers you have, the more monetizing potential your blog will have.
Once you have found your niche and a loyal audience for your blog, you can try the following to make real money:
Place Ads on Your Blog
The simplest and easiest way to make money with your blog is to place online ads on it. Now, this should be done very carefully. Web users abhor ads in general. Therefore, you should not bombard your readers with a horde of ads as they read your posts.
Ads should be placed as non-intrusively as possible on your blog. Many readers will use ad blockers, so it would be helpful to put a disclaimer explaining that ads provide you with a much needed income. Avoid pop-up ads. When you buy ads through Google AdSense, make sure the material comes from reputable sources. Last thing you need is to transmit malware to your readers.
Promote Products or Businesses
This is a classic way authors make money. Product placement is slightly different from placing ads. Here, you can mention certain products or brands in your blog post without making it seem as if you are specifically promoting those products as an advertisement does. In return for product mentions, the manufacturer or the brand’s company will pay you a stipend. It works similarly for businesses. Local vendors, insurance companies, and online businesses often promote themselves on popular blogs. If your blog has a solid following, you can cash in.
Affiliate marketing refers to placing links on your blog that redirects to a website of an online shop or a business. This is a more direct way of marketing. You don’t have to disclose to your readers that you are endorsing the link’s destination (they’ll get it), but you do have to tell readers that they are being redirected to a third party website.
For example, if you are writing a post about shoes, you can include a link to Amazon’s shoe store. Amazon will pay you a percentage of the revenue generated from that lead. As with buying ads, you should be very careful not to link anything that might lead to a dubious website that might contain malware.
Sell Premium Content
Your website should mainly be free to attract readers. However, if you have a considerable loyal readership, you can sell them premium content. This works for some blogs really well. For example, if you are blogging about a technical or a know-how topic, invested readers will be willing to pay for exclusive content. You will, of course, have to create premium content that people are willing to pay for.
Instead of premium content, you can use your blog to sell merchandise. This could include things like t-shirts or mugs, or similar classic merchandise. You can base products on the topic of your blog. It should be noted that eBooks and blog post collections are great merchandise for bloggers. If you have any popular posts, you can write an expanded eBook based on it that readers who liked the original would buy. Pushing merchandise is not a quick way to make money off your blog. It will take a while for you to invest in merchandise and have subscribers buy it. This is usually only suitable for very popular blogs.
Charge Guest Bloggers
If you have a successful blog, chances are that other people might want in on with that fame. You can charge people to write guest posts for your blog promoting themselves, their own blog, or a business. This, however, is not a regular source of income.
As you can see, there are several ways to monetize from your blog. You can try one or more of the tactics mentioned above. The moneymaking potential of your blog will depend on the number of subscribers. So don’t be too keen to push ads and products. Always put readers’ interests first, and keep them engaged to increase the value of your blog.